CLIENT // Majid Al-Futtaim
CONSTRUCTION COST // Confidential
SERVICES COMPLETION // -
RW ARMSTRONG ROLE // Design and on-site service
DETAILS // A new entertainment facility with an total area 1558m2
In line with the 2.0 Mining for Magic theme, this particular unit came with a set of challenges, where we had to use a certain progression and axiality to unfold the story with its different environments.
For instance, the dynamic use of the ribbons guide you throughout the space and to the Gems Cavern, the main discovery in the unit, with the rides being experienced on the way there. And irregularly ascending floating gems helped into breaking up the massive height and render that box into a hyperspace experience.
Transforming existing columns and beams in the space into intergalactic windows, with the aid of 2D murals, props and LED light strips, and incorporating some extruded rockwork to face the entrance all enhance the visitors experience, and fulfills the main goal of taking the visitors a=on a space exploration journey.